Event Coverage

A Focus on Fragrance at Beautyworld Middle East

Nine global leaders in natural ingredients unite in one immersive space.

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By: TOM BRANNA

Editor

A new concept takes center stage at Beautyworld Middle East 2025. Natural Notes is a novel showcase for natural perfume ingredients sourced from farmers all over the world. It spotlights sustainability, authenticity and innovation in the world of natural perfumery. Natural Notes unites nine of the world’s leading producers of natural fragrance ingredients. These small to medium-sized companies with big ambitions and even bigger commitments to sustainability, biodiversity and community partner...

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